SoulCycle

I took an International Marketing class when I studied abroad. Working in a team of 4, we were tasked with finding an American-based company that should enter the global market. My team chose SoulCycle, and I spearheaded the marketing campaign for its international launch, which would begin in Spain. Due to the difficulty in pronunciation of the company name, I recommended adopting SolCycle as the Spanish counterpart to SoulCycle. Below is my portion of the slide deck with a brief description of the recommendation:

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