I participated in a case competition with Nielsen in my Analysis of Marketing Data class. It spanned across 9 class sections with a class size of 32 each. Nielsen provided us with sample SPSS data of consumer responses to a survey and an Incrementality tool that we had to use to calculate potential revenue. Collectively, our team recommended the coffee-infused soda, a product with higher Need Desire risk, but would generate more new sales than matcha-infused soda. My team advanced to the final rounds, where we were 1 of 6 teams to present to a team of Nielsen managers.