Delta Sigma Pi Spring 2015 Rush Campaign

I served as the Director of Marketing Spring 2015. Using the theme “There’s a Brother For That”, I ran a Facebook campaign highlighting the diverse interests of current and previous alumni. I increased our Facebook likes by approximately 10%. I used business cards as promotional materials, as depicted below, and distributed them to eligible underclassmen in the Kelley School of Business, residence halls, and school libraries. Collaborating with my marketing assistants in filming, I developed the rush video accessible here. As a result of both efforts, I helped bring 144 rushees to Meet the Chapter, our largest spring rush size yet.

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